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[OM Week 4]: Spiritual Pizza Fail

[Click to play the video above]

What Is Operation Macau?

  • Myself and another entrepreneur have set up difficult physical and business goals
  • We have six months to make these goals a reality OR ELSE
  • We do one weekly call to share strategies, review challenges, and set new targets
  • Weekly challenges that are not completed are met with a punishment
  • Below you will learn the proven methods and strategies that we’re using to make these goals a reality


Remember last week when I joked that I “hoped” Matt would fail this week?

Well it turns out I called it early.

As it was revealed on the call, our man Matt buckled under the weight of cheat meal temptation…

And indulged in a huge, delicious pizza.

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This extra cheat meal came with a higher price tag than Matt expected.

Because he failed this task, he had to donate $50 to a cause of my choosing.

A few weeks ago I had to donate to the Spiritual Lady as my punishment.

So I wanted to find something equally if not MORE painful for Matt.

And remember…

This is tough love.

The more the punishment stings the more likely your accountability partner is to hit their weekly targets.

Here’s how it went down.

I found these two guys on Go Fund Me called Matt & Thomas.

These young fellas were in desperate need of some funding so they can go on a spiritual pilgrimage…

To the Burning Man Festival.

(Aka, to take epic amounts of drugs and hook up with cute girls with balanced chakras)

And just to add insult to injury, I wrote this caption for Matt’s donation:

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And Matt’s failure with this particular task brings up a really important point.

Which is…

Key Learning #1: Instant Gratification Is The Enemy Of Progress

You see Matt already failed when he ate his two cheat meals at the START of the week.

By doing this he made it twice as hard to fight temptation at the end of the week.

Here’s the thing…

As humans, we have an infinite capacity to deceive ourselves in the present moment.

For example, one study showed that:

“On average, receiving $100 three months from now is worth the same to people as receiving $83 right now. People would rather lose $17 than wait a few months to get a larger reward.”

This is exactly what happened with Matt.

When faced with cheesy temptation, he decided he wanted that second cheat meal RIGHT NOW.

The temptation was stronger than the knowledge that by not delaying gratification, he was putting himself in a bind later.

And this is something we all do.

Have you ever thought:

“I’ll buy that cool jacket this week and just cut back my expenses NEXT week…”


“Yeah I’ll skip this workout and sleep in, and then do another cardio session on Friday instead…”

What ends up happening every time?

The expenses don’t get cut back.

And the extra cardio session doesn’t even get a second thought.

There’s a scientific reason for this…

Research done at Princeton University found that:

“Our emotional brain has a hard time imagining the future, even though our logical brain clearly sees the future consequences of our current actions.”

And that…

“Our emotional brain wants to max out the credit card, order dessert and smoke a cigarette. Our logical brain knows we should save for retirement, go for a jog and quit smoking.”

Our emotions drive so much of what we do.

If you want to smash your goals, you need to keep them in check.

Key Learning #2: Boost Your Productivity By Setting Easy Time Constraints

There’s a reason why Matt and I are setting “challenges” as opposed to just tasks.

A task is something you know you probably should do…

But a challenge implies a reward if you’re successful.

And a punishment if you fail.

Because Matt and I have put our money where our mouth is with Operation Macau, I really want to smash every challenge each week.

But there’s an awesome tradeoff…

And that’s that I’ve been forced to figure out ways of actually getting everything I need to get done, done.

During this process I’ve come across a really awesome productivity hack.

What I did was I bought a cheap $3 alarm clock off eBay.

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And instead of just bashing out a task for hours until it’s done, now I work on projects and tasks in 90 minute blocks.

This method of time chunking is a huge productivity booster.

And it’s backed by research.

For example, in an article published in the Atlantic, the author wrote: 

“DeskTime, a productivity app that tracks employees’ computer use, peeked into its data to study the behavior of its most productive workers. The highest-performing 10 percent tended to work for 52 consecutive minutes followed by a 17-minute break.”

Here’s how I do it.

As soon as I sit down to start a work block, I shut everything off.

I shut off my internet (unless I need it), I turn my phone off, and I find a place in the office where it’s just me, the task, and the clock.

And here’s what’s so cool…

When you start nearing the end of your block, you get excited and start cranking out more and more work because you know you don’t have much time left.

You’re excited because you’ve got a reward coming in the form of a break.

Okay now here’s something I’m really excited about…

In the video I also announced that I’d locked in dates for Freedom Business Live 2017…

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Last year’s event was a massive success for our community.

And this year’s going to be even bigger and better!

Here’s what happens…

Members of the Freedom Business community (including our SSM Members) come together in the world’s COOLEST party town to learn the latest tactics in online business.

And every year we have a panel of industry experts.

Last year’s event featured successful entrepreneurs like Neil Patel, Tucker Max, and Patrick Kidd.

But do you know what’s really cool?

The event is often the first time our SSM members who come from all over the world get a chance to meet.

There’s nothing better than meeting and making friends with other likeminded people.

Especially when they share your goals, values, and online business ambitions.

I became mates with Matt through events and meetups like this.

There’ll be plenty more updates on Freedom Business Live 2017 to come…

But for now it’s all about Operation Macau.

And that’s it for Week 4!

Make sure you leave a comment below and let me know what you thought of this week.

I’m really interested to hear how you go with implementing some of the productivity hacks I discussed.

Catch you next week 🙂



Previous Articles In This Series:

Week 0 –  Using The 5 “Unfair Advantages” To Get Rich… Or Anything Else You Want

Week 1 – The Failure And The Punishment

Week 2 – Confessions Of A Freedom Business Builder…

Week 3 – Automation: Your Key To Freedom



1. Memory & Cognition: “Rate Of Temporal Discounting Decreases With Amount Of Reward”

2. Princeton University: Study: Brain Battles Itself Over Short-Term Rewards, Long-Term Goals”

3. The Atlantic: “A Formula for Perfect Productivity: Work for 52 Minutes, Break for 17”

Write a Comment


  1. Hey Tim,
    i really love the way you write your content. Youre always telling very interesting stories where I just wanna know how it continues, whats the next thing hes going to teach me and how can I apply it? Its all there. I am definitely trying Key #2 with time constraints cause I can feel it working for me the way you already described it.
    Love it and hopefully see you in LV

  2. Hi Tim

    Each week, I wait patiently wait for your videos. they seem to come in on Thursday night Sydney time, which is great timing for me, as it coincides with my weekly meeting with brother who is also doing the macau/chicken neck challenge.

    Anyway, your tip of the 90 minute timer is absolutely gold!!

    It helps in so many ways, if we dont put a time limit to task, they can go over time. Also, It helps channel the focus. On another note,

    I tried it today on the stuff that I’ve been neglecting because it’s painfully overwhelming to do, which is why I procrastinate on it. Finally I got started by alocating 30 minutes on my timer. I cant say i can check it off my list, but I’ve made an honest start.

    I’m now waiting for the next video!