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[OM Week 3]: Automation: Your Key To Freedom

[Click to play the video above]

What Is Operation Macau?

  • Myself and another entrepreneur have set up difficult physical and business goals
  • We have six months to make these goals a reality OR ELSE
  • We do one weekly call to share strategies, review challenges, and set new targets
  • Weekly challenges that are not completed are met with a punishment
  • Below you will learn the proven methods and strategies that we’re using to make these goals a reality

Do you know someone who’s stressed out and overwhelmed in their business?

If you have then you may have noticed this single common trait…

That is that business owners tend to have a hard time delegating, outsourcing, and automating.

Here’s the thing…

If you own a business (offline or online) and you want to experience any kind of freedom then automation is KEY.

It’s the ingredient that lets your business run like a well-oiled machine.

And more importantly, it allows your business to run on autopilot.

Which leaves you free to travel, go on fun adventures, and do whatever it is you want to do with your days.

In the video check-in with Matt, he talked about his “Operations Crisis”.

This came about because he was devoting most of his time to hustling sales.

And neglecting the delivery and operations side of things.

This is an ideal kind of disaster because the sales have now validated the business and the marketing…

And with the cash in the bank FIRST, now he can start streamlining delivery.

I’ll go into more detail about this in a second.

But first, here’s why automating your business isn’t just a good idea, but essential for your success…

Key Learning #1: Automating Lets You Work ON Your Business, Not IN Your Business

The most obvious reason to use automation is that it creates FREEDOM in your life.

Here’s what I mean…

When you delegate tasks to employees, freelancers, or by using software, you can free up massive blocks of time.

Time that you can dedicate to masterminding the growth of your business.

And even better than that…

Time you can spend travelling the world.


Or hanging out with your best friends and family.

The truth is, it’s impossible to reign in the cash when you’re micromanaging.

And so much of your success in business comes down to making good decisions throughout the day.

It’s now been proven that we only have so much decision making power at our disposal.

Check this out…

A study published on Psychology Today found that “making choices depletes some important psychological resource, indeed the same resource that is needed for self-regulation.”

What this means is that with every minor decision you make, such as:

  • What should I wear today?
  • Should I do emails or phone calls first?
  • Do I check the Facebook ads or fulfill the Shopify orders…

You’re wearing down your decision muscle.

So it’s important not to bog yourself down with minor tasks that someone else could easily do.

You want to save your brainpower for the decisions that are going to drive in the cash!

Key Learning #2: Create Systems That Can Be Repeated By Anyone

In the video Matt mentioned his “Operations Crisis.”

Here’s the situation…

He had plenty of sales coming in – which is awesome.

But he didn’t have the delivery side handled.

By the ‘Delivery Side’ I mean the steps that need to happen after the purchase is made to create and then deliver the product to a happy client.

And life can become VERY stressful when you don’t have this under control.

The solution?

Implementing Systems.

Building systems and procedures that can be repeated and outsourced is the absolute cornerstone of successful automation.

It’s a concept I learnt from Sam Carpenter in his book ‘Work The System’.


He was able to build checklists and working procedures for almost ALL tasks in his business.

This meant that almost any task could be delegated or outsourced.

Leaving him free to work on the growth of his business.

And actually enjoy an awesome lifestyle.

Whenever I’m automating a new task, I like to get the entire thing written down like a checklist from start to finish.

Then I find new or existing team members and software to fulfil the task.

And I track the entire process via an online platform such as Trello.

Key Learning #3: Plan Your Day The Night Before

One of the worst things anyone can do is get up in the morning and try to plan their day.

That’s a recipe for disaster.

Before you know it you’ll have spent one hour trying to plan your day…

Then you check your emails…

And Facebook…

Next thing you know it’s midday and time for lunch!

I know I’ve definitely had days like this, and to prevent it from happening I always plan my day the night before.

This way I don’t have to think about it.

I wake up and automatically know exactly what I need to get started on.


Harvard Business Review published an article on the importance of nailing the start of your day…

“Typically, we have a window of about three hours where we’re really, really focused…And if we end up squandering those first three hours reacting to other people’s priorities for us, which is ultimately what voice mail, or email is…that ends up using up our best hours and we’re not quite as effective as we could be.”

So I definitely recommend planning your days (and even your weeks) ahead of time.

I’ve found it to be super effective at boosting productivity.

Key Learning #4: Learning To Say No To New Projects

There’s something that happens whenever you really start crushing it in your business.

It’s that more and more people want to do business with you.

Now, I’ll come right out and say that this is an awesome problem!

Definitely one of the highest quality problems you could have.

But here’s the thing…

If you don’t have the infrastructure in place to handle all of that business, then you’re in trouble.

You’ll soon find yourself and your staff overwhelmed.

And the quality and speed that projects are executed starts to suffer.

In the video I talked about how I got contacted out of the blue by people asking me to take on some big projects for them.

And they’re awesome projects that genuinely excite me.


Stuff like building profitable marketing and ad campaigns.

But the important thing is to stay FOCUSED.

You’re much better off doing three projects at a premium level…

Than 10 projects kind of half-assed.

So until you can automate and streamline the work you have on your plate, pass on new projects.

Then when you’re ready to step things up a notch, build the systems, create the automation, and most importantly…

Enjoy the freedom it gives you.

So to bring it all together…

Start enjoying the freedom that automation gives you by…

  • Creating systems that can be repeated, delegated, and outsourced
  • Planning your day the night before to boost productivity
  • Saying “No” to new projects to increase focus and work quality

What did you think of week three?

Feel free to post any comments or questions below and I’ll read them ASAP.

Hopefully next week Matt slips up and I can force him to “donate” to something interesting.

Anyway, I’ll see you then.



Previous Articles In This Series:

Week 0 –  Using The 5 “Unfair Advantages” To Get Rich… Or Anything Else You Want

Week 1 – The Failure And The Punishment

Week 2 – Confessions Of A Freedom Business Builder…



1. Kathleen D. Vohs: “Decision Fatigue Exhausts Self-Regulatory Resources”

2. Work The System by Sam Carpenter

3. Entrepreneur: “7 Tools That Can Help You Rapidly Grow and Automate Your Business”

4. Trello

5. Harvard Business Review: “Your Brain’s Ideal Schedule”


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  1. Hey Tim, Ignacio here (again), 5days ago I watches this video of Darren Hardy and apply this productivity challenges and works so so well I can’t recommend it enough, here it is the vide I am talking about:

    On a resume, he says that now the man who can focus on a world of distraction and talk are way ahead of the game. Productivity is like a muscle that need work and work to improve it.
    So what I am doing, from this talk, is putting out my phone 120minutes an alarm, on that time I only do 1 task and I’m fully fully immersed on it. WORKS FANTASTIC!
    I put on my “sacred” moleskine notebook the action tasks for the next day, and I did this productivity challenges with the alarm, and then rest 30minutes on going out, read a book, play with the dog and then come back again to another round of 120minutes.

    On my freedom business, I am working on an online service business that is linkedin profile makeover. I have a problem with this, competition sells packages and the most basic one that I have costs 450$… This week is my salescopy one, and I don’t know what should my call to action have to be! Should I say buy now right away to price packages? Or what do you recommend?


  2. Hey man!

    Are you still looking at doing the 03 day bootcamp at all?!

    I’ve seen clips of it, and I’ve been dying to check it out 😀